본문바로가기

NEWS & INSIGHTS

Making the World Better for Future Generations

 

Digital Colonialism


Digital colonialism refers to the phenomenon in which a small number of powerful technology corporations control the information sovereignty and access rights of many nations.


In this article, we will explore the concept and background of digital colonialism, examine real-world examples, and discuss the direction we must take moving forward.







At This Very Moment, 

Where Is Your Data?


In 2024, at a public school in Kenya, students have their faces scanned as they enter the classroom — a simple attendance check.

But that data is immediately transmitted to foreign cloud servers.


On the surface, it appears to be a “free system,”

yet in reality, the data sovereignty of students and local residents is quietly being handed over to outside entities.


In this structure, the local people use the technology, but foreign corporations own and control it.

This is what we call Digital Colonialism.






What Is Digital Colonialism?



Digital Colonialism refers to a phenomenon in which a handful of powerful technology corporations control the information sovereignty and access rights of many nations through data, platforms, and algorithms, creating a new structure of dependency.


But why use the word “colonialism”?


At its core, colonialism is about one party taking control of another’s resources and monetizing them for its own gain.

• Every time we click “like,”

• Every time we search,

• Every word, post, and trace we leave online—


all this data is seen, analyzed, and monetized by corporations before we even look at it ourselves.


That is why the term “colonialism” is used.



<Colonialism vs. Digital Colonialism>


Resource = 

Land →  Data


Domination = 

Military Power →  Platform Monopoly


Exploitation = 

Labor →  Surveillance & Data Extraction


Resistance = 

War → Difficult (no laws, intangible assets)


Nick Couldry, a leading scholar of digital power at the London School of Economics, highlights the shift as follows:


“If traditional colonialism occupied land, digital colonialism occupies human life and emotion.”

— Nick Couldry & Ulises Mejias, 2019








The Numbers Behind Digital Dependence


Every day, we record and produce data.

Yet the ones who control its flow and profit from it are the platform corporations concentrated in the Global North.



Global Digital Power Imbalance

• 92% of global data storage is controlled by U.S. and Chinese cloud companies


• 96% of AI training data is based on English-language content


• 80% of global digital revenue goes to GAFAM (Google, Apple, Facebook, Amazon, Microsoft)


• Over 70% of Africa’s public data is stored on servers located in the Global North


• Data protection laws: Adopted by 85% of high-income countries, but less than 20% of low-income nations


Source: World Bank, (World Bank: WDR 2021)



Global Digital Power Structure

This imbalance is more than just a data issue —

it reflects how technology itself is concentrated in the hands of the Global North.




Category

Global North (Tech Giants)

Global South (Developing Nations)  

Platforms

Design and control monopolistically

Depend on external platforms

Data

Collected, analyzed, and used for AI training

Unconsciously provided

Revenue

Generated through ads, recommendations, algorithms

Almost none

Infrastructure/Servers

Operate domestic cloud systems

Rely on foreign servers

Legal Sovereignty

Strong data protection frameworks

Weak or unenforced regulations



In its 『Digital Economy Report 2021』, the United Nations Conference on Trade and Development (UNCTAD) warns:



“Data is the key asset of the 21st century.

Those who collect, analyze, and utilize data hold the most powerful position in the global value chain.

Developing countries remain mere providers of data excluded from its analysis, storage, and monetization.”




In this reality, what we need is not just better technology,

but a fairer technological order,

more equitable data agreements,

and a stronger awareness of digital sovereignty.







Examples of Digital Colonialism

Case ① – The Trap of “Free Internet”: Free Basics



Since 2016, Facebook has provided a service called Free Basics in parts of Africa and India, promoting it as “free internet.”


In reality, however, users could only access websites owned by Facebook.


Behind the rhetoric of “expanding internet access” was a hidden truth —

the concentration of information gateways and choices in the hands of a single corporation.


In this structure, users are no longer consumers of information,

but consumers of pre-selected information.


The international human rights organization Access Now criticized this as:


“Not freedom of information, but rationing of information.”





Case ② - “Where Is the Cloud?”: Server Dependency




Many government agencies, schools, and NGOs in developing countries rely on foreign cloud services.


According to the OECD Digital Government Index (2023):

• 77% of OECD member states store public data on domestic servers,

• while only 29% of non-OECD (developing) countries do the same.


In other words, 7 out of 10 developing nations entrust their government data to foreign servers.


Why is this a problem?


Outsourcing servers is not just about renting storage space — it also means that access rights, security controls, and deletion authority are in foreign hands.


If hosting fees rise or access is cut off for political reasons, an entire country’s national systems could be paralyzed overnight.






Case ③ – The Colonialism of Platform Labor: The Dark Side of Gig Work



In Colombia, Brazil, and India, platform-based labor — or gig work — is rapidly spreading.


Workers perform tasks through apps such as Uber, Rappi, and Deliveroo, yet:

• They work without formal contracts,

• Their tasks and ratings are determined by algorithms,

• Their data is transferred to headquarters and monetized.


Ultimately, workers have no control over the data they generate, and no system of compensation for its value.





● Digital Colonialism as a Threat to Sovereignty


Digital colonialism extends far beyond technology — it shapes language, culture, and the economy in systemic ways.



Domain

Dominant Force

Dependent Party

Language

English-based large AI models

Speakers of minority languages

Culture

North American and European content standards

Non-Western creators

Advertising

Global platform algorithms

Local advertisers

Search Results

Big-data optimization systems

Local information communities





The International Telecommunication Union (ITU) warns:


“What’s more dangerous than the digital divide is digital dependency —

it threatens national policy sovereignty, education rights, and freedom of expression.”

 ITU Facts and Figures, 2024





Digital Sovereignty means that a nation has actual control over its citizens’ data and technological infrastructure.


It is not merely a technical issue — it lies at the heart of national security, human rights, and economic independence.






The Digital Independence Movement


Fortunately, several countries are now taking steps to break free from the structures of digital colonialism.



● Representative Initiatives Against Digital Colonialism


Country

Policy Name

Description

India

Digital India

Mandates that all public data be stored on domestic servers

Rwanda

e-Gov Cloud

Establishing a national cloud infrastructure dedicated to e-government services

European Union (EU)

GAIA-X Project

Creating a European-based cloud network to ensure digital sovereignty




These nations are not merely advancing technology — they are leading a digital independence movement,reclaiming their data sovereignty from global tech monopolies.




Are We Users 

or Resources?





Digital colonialism does not involve guns or open coercion.

It hides quietly in the small button we click without thinking 

— “I agree.”


At this point, what truly matters is this:

we still have the power to choose.


“Will technology design me,

or will I design technology?”


This question marks the beginning of digital justice.


“Technology is not neutral.

It is the embodiment of the values we choose.”

— Shoshana Zuboff, Professor at Harvard University







Written by Sharon Choi

Director of Planning

Sunhak Peace Prize Secretariat






Further Reading :


 What is Digital Divide?

• What is AI Inequality?

• What Is the Global North–South Divide?





Refereces and Sources


• UNCTAD (2021) - Digital Economy Report 2021  

 View official report



• OECD (2024) - Digital Government Index 2023

 View official report  


• ITU (2024) - ITU Facts and Figures 2024  

 View official statistics


• World Bank (2021) - World Development Report: Data for Better Lives  

 View official report


• Access Now (2015) - Free Basics vs. Basic Internet Freedom 

 View official critique 


• Couldry & Mejias (2019) - Data Colonialism – Sage Journals 

 Read original paper


Introduction to ORACO Kenya’s facial recognition attendance system


Research on AI technology and data privacy in Kenyan secondary schools






Sunhak Peace Prize

Future generations refer not only to our own physical descendants
but also to all future generations to come.

Since all decisions made by the current generation will either positively
or negatively affect them, we must take responsibility for our actions.